Expertise

Complex, dynamic requirements, and unpredictable environments can be a challenge for any project team. To be successful, you need experienced leaders and team members with proven track records of successful projects and implementations.

As an experienced web solutions provider since 1997, I have helped clients bring the right combination of strategy, experience design, and technology to every aspect of their web-based projects, resulting in great project successes.

The following are my areas of expertise I bring to all my web-based projects:

Web Strategy

The first and most crucial step of ensuring project success is developing a strategic plan for a website which will act as a roadmap for reaching the project's business goals. It allows a team to plan not only where it is going, but also exactly how the team will get there in the shortest, most cost-effective way possible. Creating a successful web strategy is the absolutely most important area and requires the greatest amount of expertise out of all skill sets.

Information Architecture

Information Architecture (IA) is based on mostly intangible elements that relate to how users interact with the overall web site/application. Each web site/application requires its' own unique IA designed with its' particular users and objectives in mind. An experienced Information Architect can help users complete their objectives in the most efficient way possible by creating intuitive navigation systems, labeling systems, organization systems, indexing, searching methods, and site metaphors. A successful IA can help minimize confusion and increase the users' adoption rate, thus resulting in a cost savings by reducing the amount of time the user needs to perform their tasks.

Web Development

The integrity of any web project relies on the code that powers the site. A solid and expert-level of knowledge of web development technologies such as HTML, JavaScript, CSS, ASP, and JSP can ensure the highest project success. Many WYSIWYG applications on the market help simplify the code development process; however, only an experienced web developer can successfully resolve issues with the various platforms, browsers, and other user variables, as well as developing the complicated scripting technologies necessary for the impressive and useful front-end interactivity.

User Interface Design

The ability to manage, deliver, and present content in an accessible and appealing usable interface is the key to a meaningful user experience. A successful interface can also help a company communicate its personality and values by integrating branding throughout its site. By integrating these vital aspects, an experienced interface designer can help clients transform individual user experiences into long-term customer, employee and partner relationships.